THE CHALLENGE

Calirosa Tequila was launching a brand new tequila variant with a unique positioning – the liquid is aged in red wine barrels which gives it it’s smooth taste, refreshing red berry notes, and signature rosa color.
The brand was looking for an impactful way to show up in store with a small budget.

THE SOLUTION

We created a visually striking key visual system + displays that utilize bold typography + halftone treatment on photography to stand out from the in-store clutter.

In addition to visuals, we provided retailers with a range of elements to create their own scaleable floor displays including pole toppers, standee, floor decal + surfboard.

We also provided additional in-store signage in aisle to provide visual impact at the point of purchase.