the challenge

To find new and impactful ways to promote Dos Equis beer brand in key markets across the country during essential holidays/occasions throughout the year.
These occasions include College Football Playoffs, Holiday, Cinco de Mayo, as well as miscellaneous regional programs/creative.

college football

As the official beer sponsor of the College Football Playoffs, Dos Equis had to find fun and Interesante ways to insert itself in the “unofficial” football viewing occasion (both in-bar and in-store).

In addition to national creative, we also offered posters, schedules, table tents and miscellaneous merchandise for partnerships with specific schools. These pieces of creative featured headlines in the Interesante tone of voice as well as matching visuals/colors for each school.

Outside of the school creative, we art directed and shot in-store standees featuring Martellus Bennett and Jay Cutler as official partners of the CFP.

DOS pdxx

Custom illustration regional work for Portland, Oregon featuring iconic landmarks and familiar city visuals.

DOS MPA PAVILION VIDEOS

We were tasked with creating a 10 second clip to be featured at the Dos Equis pavilion in between artist shows. Because the venue didn’t allow for sound, we focused on showing the refreshing qualities of the liquid with a simple call to action at the end to entice consumers to purchase Dos XX in between shows.

DOS SUMMER SIXX PACK

For our summer program, we created a sweepstakes to win a branded prize full of fun summer essentials.