Today, Slackline is similar to where Skateboards and Snowboards were 25 years ago. Only a few people did it and they were pretty cool. Everybody else thought it would be too difficult to learn, so they didn't try.
But a slackline is not only easy to learn and simple to set up - it's proven to promote great mental/physical health. How do we spread awareness and get more people on the line?
Create unique new packaging designed to grab attention at shelf through the use of colors/shape.
Website/app developed to create a social platform for Slackrs to talk tricks and share new tips/videos.
High energy billboard advertising makes use of existing power lines as part of the creative.
*This is a theoretical college project in which I developed everything from the initial concept of the product to execution of packaging, copy, visual identity and advertising.