THE CHALLENGE

Today, Slackline is similar to where Skateboards and Snowboards were 25 years ago. Only a few people did it and they were pretty cool. Everybody else thought it would be too difficult to learn, so they didn't try.

But a slackline is not only easy to learn and simple to set up - it's proven to promote great mental/physical health. How do we spread awareness and get more people on the line?


THE SOLUTION

Create unique new packaging designed to grab attention at shelf through the use of colors/shape.

slackrsedit.jpg


Website/app developed to create a social platform for Slackrs to talk tricks and share new tips/videos.
 


High energy billboard advertising makes use of existing power lines as part of the creative.
 

*This is a theoretical college project in which I developed everything from the initial concept of the product to execution of packaging, copy, visual identity and advertising.